From Paper to Digital Magazine

Challenge

Magazines aim for one particular target, while online is able to reach all
Online publications can have up to 20 million visitors because it is free and reaches everyone. Print depends on subscriptions, therefore reaching far less customers.

 

Results

The digital version of a magazine has the ability to engage readers in different ways; most notably interactivity (with the content), social engagement and video. And the content can be updated continuously.